Many people remember KORE’s first product as the Thrashguard, but in fact while the Thrashguard was in development Bob Morales was making licence plate holders which he would fix to peoples cars and trucks at national US mountain bike events. In 1993, production of Thrashguards and seatposts had reached the point where it became feasible to incorporate and open an office in Southern California.

KORE’s offerings grew to include the first suspension-oriented lightweight skewers and a lightweight stem. By 1995 the offerings had grown to include two product levels: Elite which were American made products, and the Lite series, an assortment of components made in Taiwan.

As Taiwan manufacturing prowess became more sophisticated, KORE moved more items there until today where 100% of KORE products are produced in what has become simply the best place to make bicycle components in the world.